It’s every artist’s dream, whether they’re a DJ or not, to do an album. “I remember putting Gangsta Grillz: The Album - coming soon on one of my mixtapes, but that was just me dreaming big.
People at the time were telling me folks in the South don’t want to hear that, but I wanted to go against the grain and it became a success,” says Drama, who worked as T.I.’s personal DJ early on in his career. “With Gangsta Grillz I took a formula that I grew up with and saw was working and applied it to Southern artists and Southern music. The final product held so much industry clout that it only made sense for the talented DJ, who currently works as an A&R for Atlantic Records, to do an official LP. Inspired by legends like S&S, Ron G and DJ Clue, Drama, who moved to Atlanta from Philly in the late ’90s, introduced an East Coast approach to Southern mixtapes. More than just mixtapes, each Gangsta Grillz compilation is a carefully crafted street album, orchestrated by Drama himself. Currently more than 150 tapes deep, the franchise features a who’s who of hip-hop and R&B all-stars with standouts including T.I.’s The Leak, Young Jeezy’s Trap or Die, Chris Brown’s In My Zone and Lil Wayne’s seminal Dedication series.
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Blessed with an uncanny knack for identifying raw talent, the Atlanta-based jock has been ahead of the musical curve for more than a decade, curating classic mixtapes that have helped catapult emerging artists into the mainstream spotlight or solidified an already established MC’s place in hip-hop history.Īt the core of Drama’s brand is his now legendary mixtape series Gangsta Grillz, which pairs him with one artist or group for a collection of certified street bangers. Over the course of his illustrious career, DJ Drama, born Tyree Simmons, has carved out a lane for himself as the undisputed ear of the streets. It’s a brand-one that music aficionados the world over have come to respect and trust.
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